Top tips to make your nomination count

Business awards can bring a range of benefits to your business. Being nominated for an award can boost awareness of your brand and help you gain new customers. Winning one can make your business stand out from the crowd.

Entries for the Farmers Weekly Awards close soon. If you're planning to nominate your business, these top tips will help set you on the right path.

1. Start today, entries close soon!

Submitting entries for awards takes time and thought. Entries for the FW awards close at the end of the week, so don’t sell your business short by leaving it to the last minute. Give plenty of time to ensure you’re positioning your businesses’ success over the past year persuasively. 

2. Use your success stories to create impact

Giving tangible measures of success will help make your entry stand out from the others. Saying “we’ve had a great year” isn’t enough. What project or achievement really stands out? What went so much better than you expected? Remember, it’s not always the latest or largest project that will make a winning entry.

3. Ask your customers for testimonials 

Getting your customers to say how great your business is will help boost your nomination. Don’t refer them to your website or social media. Do the legwork yourself. The more specific the testimonial, the better. And, make sure the testimonials are from the past 12 months.

4. Write in plain English

Most awards are often decided by independent judges. They’ll be faced with a number of nominations to wade through, put yourself in their shoes and make it easy for them.
Break down the question and write clearly with key points, short sentences and bullets. Avoid agricultural jargon, generic marketing literature and copy and pasting. Most importantly, fulfil the criteria and proofread your submission, checking carefully for typos and inaccuracies. Run it past your local Jelf farming executive if you could use a second pair of eyes!

5. Build support using social media

Use Twitter or LinkedIn, promote your involvement with an award. Tag Jelf @Jelf_UK and we'll amplify your content on our platforms. You could gain some comments from your peers which you can use in your nomination. Remember to tag the awards handle @FW_ Awards and post regularly to help drive engagement.

6. Check out last year's winners

Check out the winners from the Farmers Weekly Awards 2018. Think about why they won, what qualities or achievements they had that made them stand out. Get in touch with them to see if they can share some tips. It would also be a good opportunity to open up a unique line of dialogue for your business. 

If you need any help with your nomination, reach out to one of the farming executives at your local Jelf office.
Good luck! And if you found these tips helpful, tweet us! @Jelf_UK


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