Jelf teams up with Yorkshire Water to help develop water resilience framework for Hull

Jelf are pleased to announce that it will become lead sponsor of the Living with Water initiative, a partnership between Hull City Council, East Riding of Yorkshire Council, Yorkshire Water and the Environment Agency.

The partnership will deliver large flood alleviation capital investment schemes following planned consultations with all at-risk residential and business communities in the region. It has already attracted in excess of £130m in investment, with that figure due to double in size over the course of the next five years.

To kick off the programme, a unique urban obstacle course event open to the public, called ‘Hulltimate,’ will take place from 19th-21st October in the city centre. More than 10,000 participants and observers are expected over the weekend. Jelf will have its own team of clients and employees taking part.

The event will also host a ‘resilience fair’ along the route. This will serve as an opportunity for over 50 local organisations to exhibit products and services that come under the areas of personal, financial, health, and community resilience.

Rich Hall, Regional Director of Hull and York at Jelf comments: “Resilience is core to our business at Jelf. We support local and regional business communities to be more prepared and avoid the potentially devastating consequences of unforeseen disasters. With 43% of British SMEs having no business continuity, disaster recovery or crisis management plan, there is plenty of work to be done.

Jelf has a strong track record of working with local organisations to find effective solutions to the challenges that communities in the UK face.

Following the significant Hull floods in 2007, where more than 9,000 homes and businesses were flooded, and almost of all of the city’s 98 schools were damaged, supporting this initiative is a natural choice for us. We look forward to making a positive contribution to such a fantastic programme which will undoubtedly make Hull a safer place to live and work.”