Jelf named UK’s Affinities and Schemes market leader

Jelf’s schemes and affinities business, which is part of Marsh & McLennan Companies, is the UK’s number one by market share, a market intelligence report published by leading international market research and consulting company, Finaccord, has found.

The report, Affinity and Partnership Marketing in UK Commercial Non-Life Insurance, ranks 300 brokers involved in affinity partnerships according to their share of the total UK product partnerships market. It placed Jelf at the top of the ranking, with almost 10% of the market (9.6%), well ahead of its nearest rival (8.4%).

Jelf is the home for schemes and affinity operations, which utilises the Jelf, Marsh, and smei brands (all part of Marsh & McClennan Companies), and has grown rapidly in recent years. The business now operates almost 150 schemes for partners in a wide range of sectors, including some of the UK’s leading trade associations, brands, and franchises.

Commenting on Jelf’s top ranking, Paul Buckle, Managing Director (Schemes & Affinities) said: “We are all very proud because it is the hard work and commitment of a very talented team, working as custodians of the various schemes and customers, that has made this achievement possible.

“Over the past few years we have continued to grow existing schemes, retaining all of our affinity clients, while setting out on a range of new partnerships. Along with the prestigious industry awards we have won in recent years, including ‘Schemes Broker of the Year’ and ‘Customer Service Award’2, this is a fantastic result. It confirms once again that affinity clients can trust us with their member insurance schemes.”

The schemes and affinity business’s success is built on a collaborative approach to working with partner organisations and the ability to be flexible, allied with a commitment to continuously develop, and a highly effective co-marketing operation. The team works closely with each client to develop the mix of products, services and marketing support that matches its needs.

Jelf utilises its brand portfolio to deliver a highly tailored solution for each client – whether Marsh, Jelf or smei branded, or white-labelled to deliver a partner branded scheme. Meanwhile, day to day customer service excellence is maintained through dedicated operational centres, and supported by a development team who develop and enhance each relationship to ensure each client receives quality service and support.

Crucially, individual scheme performance and growth is supported by an experienced marketing team with the expertise and collaborative approach to deliver innovative marketing strategies that work hand in hand with clients’ own communication channels. The team builds branded affinity websites which consistently score high search engine rankings, alongside portfolios of slick videos, carefully crafted brochures and sales literature, trade show support, and member communications.

For more information, contact the schemes and affinities development team on 020 7357 3161 or email partnerships@marsh.com

1 https://www.finaccord.com/Home/reports/Affinity-and-Partnership-Marketing-in-UK-Commercial
2 Insurance Times Schemes Broker of Year Award in 2017, Customer Service Award at the UK Broker Awards and the National Broker of the Year Award at the Insurance Times Awards in 2014.

Geet Chawla
For all press enquiries, please contact our PR Manager, Geet Chawla, on 07392 122792 or email geet.chawla@marshcommercial.co.uk

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