Year on year, UK fresh poultry retail sales have grown ahead of the market at 13.5%, outperforming other meat proteins. And with Marks & Spencer’s announcement to move to 100% British chicken, including ingredients, all trends point to a growing market.1
But with increased opportunity comes increased risks. In fact, one insurer cites failure in the bio-security measures of poultry farms as the reason for the vast majority of disease outbreaks.2
Only recently we have seen a cull of a flock of poultry at a farm in Angus that tested posted positive for the high pathogenic H5N1 strain of avian influenza and the introduction of a bird flu prevention zone across Great Britain to try to stop the spread of the disease among poultry and other birds. From 5pm on Wednesday 3 November, it became a legal requirement for all bird keepers in England, Scotland and Wales to follow strict biosecurity measures to help protect their flocks.3
That’s why we’ve taken a look at the top risks to poultry farms and the steps you may want to consider to mitigate them and protect your business.
In our latest whitepaper, we cover:
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Sources:
1 Poultry World ‘Looking ahead at UK poultry trends: A retail update’
2 Apollo Syndicate Management Limited, May 2021
3 Farmers Weekly ‘Bird flu prevention zone declared to curb cases in poultry’